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CMO Council to Publish Peer-Powered Journal for Print and Digital Media
The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format...
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Three Of Four CMOs Say Social Media Impacts Sales
Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk...
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Are CMOs Deeply Dissatisfied With Traditional Digital Advertising?
Source: ncedogroup.com The title of this post is a bit of a paraphrase of something Mike Sands said to me not long ago. Mike is the CEO of Signal, a leader in real-time people-based marketing. And his...
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